PRESS & MEDIA

Movement Rebels, an Uppsala-based fitness technology company, today announces the launch of its AI-powered performance coaching platform, designed to make professional-level training programming accessible to everyone — from complete beginners to competitive athletes — starting at $4.99 per month.

The Problem: Personal training costs $50–150 per hour, putting professional coaching out of reach for most people. Meanwhile, free workout apps offer cookie-cutter routines with no personalization, progression, or accountability. The gap between “generic fitness app” and “real coaching” has remained wide — until now.

“Movement Rebels believes everyone deserves a coach that adapts to their level,” said Nicklas, Founder of Movement Rebels. “Whether you’re stepping into a gym for the first time or training for your next competition, you should have access to the same caliber of programming that elite athletes get.”

The AI Coach: At the heart of Movement Rebels is an AI Performance Coach that programs individualized training sessions on a weekly basis. Based on your goals, sport, experience level, and daily readiness, the AI builds structured, periodized plans — not random workouts, but progressive programming that adapts as you improve. The AI Coach analyzes training history, readiness data, and the user’s chosen sport to serve the right stimulus at the right time.

3,900+ Standalone Workouts: In addition to AI-programmed sessions, the platform includes a library of 3,900+ workouts — including famous CrossFit benchmarks like Fran, Linda, and Murph — available anytime for standalone training with a built-in WOD timer. Whether you follow the AI plan or feel like crushing a classic Hero WOD, the choice is yours.

Key Platform Capabilities:

9+ Sport-Specific Blueprints — purpose-built training systems for CrossFit, Powerlifting, Olympic Weightlifting, Hyrox, OCR, Combat Sports, Soccer, Cycling, and more. Each Blueprint adapts based on position, discipline, and individual gaps.

Comprehensive Biohacking Tools — breathwork protocols (Wim Hof, Box Breathing, 4-7-8), cold exposure tracking, fasting timers, NSDR (Non-Sleep Deep Rest) sessions, and daily readiness scoring to optimize recovery and performance beyond the gym.

Wearable Integration — connect Garmin devices to sync activity data directly into the platform for a unified view of training load and recovery.

Progressive Web App — available instantly on any device through the browser at app.movementrebels.com, with no app store download required.

Native Apps — iOS and Android apps are currently in development.

Pricing: Movement Rebels is available in three tiers designed to meet users where they are:

• Free — Full workout library access, workout timer, and activity logging.
• Pro ($4.99/month) — Full content unlock including all workouts, programs, challenges, and biohacking tools.
• Pro+ ($9.99/month) — AI Performance Coach, personalized programming, sport-specific Blueprints, and all Pro features included.

— Nicklas, Founder, Movement Rebels

About Movement Rebels: Movement Rebels is developed by Yogakollektivet Sverige AB, based in Uppsala, Sweden. The platform combines sports science, structured periodization, and artificial intelligence to deliver a complete performance system. It is available worldwide as a Progressive Web App at app.movementrebels.com. For more information, visit movementrebels.com.